We build Shopify stores for UK businesses: Apple Pay, PayPal, Klarna and Clearpay at checkout, delivery through Royal Mail, Evri or DPD, and Google Shopping ads on a clean product feed. When you are ready, the same store takes EU orders too.
Sell Easy Europe is a team of seven Shopify and Google Ads specialists in Romania, working remotely for merchants who sell in the UK. We build Shopify stores from £810 excluding VAT, set up UK payments, carriers and Google Shopping, and can add EU markets later with Shopify Markets. You approve the design before the build, and we work with you on WhatsApp and email, in English.
I run Sell Easy and lead our team of 7 specialists in design, development, Google Ads and content. I review every plan personally before it goes out, and I stay your point of contact for the whole project — on WhatsApp, by email or on a call, with no call centre in between.
The store, the traffic and the upkeep, handled by the same seven people. Start with one piece and add the rest later.
Your brand on a fast theme, with the settings that decide whether a UK order goes through smoothly.
Shopping, Performance Max and Search planned around what each product leaves you after costs, not cheap clicks.
Shopify Markets for euro prices, extra languages and EU delivery rates, from the same admin.
How it worksProducts, customers and past orders moved across, with redirects so pages Google already knows keep working.
quoted after a reviewPages written for the way UK shoppers search, plus updates, fixes and checks after launch.
SEO from £260/monthupkeep from £240/monthDoing a first store yourself? Read our Shopify setup guide. Product videos: promotion and content.
Names they recognise, set up properly. We connect each payment gateway, keep the checkout free of needless steps and place test orders before launch.
Shopify Payments takes cards, with Apple Pay and PayPal alongside. Klarna and Clearpay let a shopper split a bigger basket into instalments. The provider accounts are opened in your company's name; we connect and test them.
Delivery rates for Royal Mail, Evri or DPD are set by weight, service and destination, and sales can flow into Xero or QuickBooks, so nobody retypes orders.
Options we configure in Shopify, not partnerships. Which ones you switch on is your decision.
Yes, without a second store. Shopify Markets lets one store show each EU country its own currency, language and delivery rates. A parcel from the UK to the EU crosses a customs border, so we also set how duties and import taxes are presented at checkout. The tax treatment is your accountant's call; we configure the store to match.
Euro prices with tidy rounding and pages in the languages you choose, while UK visitors keep pounds.
EU delivery rates with your carrier, and a tested setup for duties and import taxes, agreed with your accountant first.
A Merchant Center feed for each target country, with euro prices and ads in the shopper's language, so a campaign in Germany does not run on UK copy.
Colleagues or partners inside the EU can read about us in their own language: Europe (English), Deutschland, France, Italia, Nederland and España.
With the feed, before the ads. Shopping ads are built from what Merchant Center receives, so the feed needs GBP prices, UK delivery costs and titles in the words British shoppers type: trainers, not sneakers. The budget is then split by what each product earns and judged on orders and ROAS in your own account. We suggest starting with £500–£850 a month, paid straight to Google.
We rebuilt the campaign into groups by margin and demand, then moved budget towards the products that actually bring profit.
A product bought on its own could not cover its delivery cost. The ads moved to bundles and sets, where one parcel carries several products.
Send your store link and read-only access to Google Ads. We reply in writing with what to fix first.
Ask for a review on WhatsAppAnonymous examples from our work, without client names.
Because of where the running costs sit. Our salaries and overheads are paid in Romania, not central London, and our prices are set on that basis. The toolkit is the same: Shopify, Merchant Center, Google Ads, GA4. We don't quote other agencies' fees; read their written scope next to ours, item by item.
English throughout, a design you sign off before the build, test orders before launch, and a store, domain and customer data that are yours from day one. See our privacy policy.
No UK office and no face-to-face meetings. Briefs and approvals travel by WhatsApp and email, leaving a written record of every decision.
Romania runs two hours ahead of UK time all year, so by the time your working day starts, ours has already begun.
Trade register J2021002005297, EU VAT number RO44749026, valid in the EU's VIES system. In Romania the same team trades as Sell Easy Romania.
WhatsApp is the main line: write when it suits you, send screenshots or voice notes, and keep decisions in one thread. Email carries the proposal and invoices.
A WhatsApp message with your products, where you deliver and what is not working today.
You receive what we will do, what it costs and how long it takes, before any work starts.
You approve the design, we build in stages and place test orders, with Search Console, Merchant Center and tracking set up.
Ads, SEO or maintenance carry on month by month if you want them, with changes agreed in the same thread.
Ads can bring orders from day one and stop the day you pause them. SEO takes months and then brings visits with no cost per click. We run both with the same team, and we always start with whatever is holding the store back.
Shopify has its own traps: overlapping collections, fixed URL structures, themes that slow everything down. Ecommerce SEO starts at £260 per month. The first review of your store is free; a detailed technical audit is separate, paid work. We work in English, and we don’t promise rankings — Google decides those.
A Shopify store starts from £810 and a large store from £3,000, excluding VAT, paid in two equal instalments: 50% at the start and 50% on completion. Google Ads management is £220–£430 a month, on top of the ad spend you pay Google. The pound amounts are a guide, because we invoice in euros.
Prices exclude VAT. UK companies are invoiced without Romanian VAT; your accountant confirms how you account for it. Your Shopify plan is paid separately to Shopify (current plans on shopify.com). Store builds are paid 50% when the project starts and 50% on completion, as in our terms and conditions.
Pick what you need. You get an estimate in pounds, excluding VAT, and can send it to us on WhatsApp in one tap.
Anything missing? Ask on WhatsApp or by email. Terms such as ROAS or AOV are explained in our e-commerce glossary.
No. Sell Easy Europe is the brand of a company based in Ploiești, Romania, and UK projects are run remotely, in English, on WhatsApp and email.
From £810 excluding VAT for up to 100 products, and from £3,000 for a large store with 100+ products, full SEO and integrations. A premium theme adds £230; a fully custom design is quoted separately. The Shopify subscription is paid separately, directly to Shopify.
UK companies are invoiced without Romanian VAT. We don't give tax advice, so how you record the service in your own accounts is best confirmed with your accountant.
In two equal instalments: 50% when the project starts and 50% on completion, as set out in our terms and conditions. Invoices are in EUR, so the sterling amount depends on the exchange rate on the day you pay.
Yes, alongside Shopify Payments, Apple Pay and PayPal, with test orders before launch. The provider accounts are opened in your company's name.
Yes. With Shopify Markets we add EU markets to the same store: euro prices, languages, delivery rates and how duties and import taxes are shown. Your accountant confirms the tax side.
We suggest starting with £500–£850 a month in ad spend, paid directly to Google. Our management fee is £220–£430 a month, and above £2,500 of monthly spend it becomes 3% of spend.
From 5 days for a simple store to 4–6 weeks for a complex one, in stages. You approve the design before the full build, and we place test orders before going live.
Everything. The Shopify account, domain and customer data are yours from the start, and the Google Ads and Merchant Center accounts are in your company's name.
Yes, from £260 per month. We start with the technical side and the pages that sell, then add content. First effects show in months, not weeks, and we don’t promise positions.
Start with one message
Send your store link, or a few lines about the idea. We reply in writing with what we would do first and what it would cost.