Skip to content
Shopify & Google Ads · one EU team, since 2020

Shopify agency in Europe for stores and Google Ads A store that sells. Ads that bring buyers.

We build Shopify stores for merchants in the European Union and bring buyers to them with Google Ads. One team of 7 specialists, based in Romania, answers for the whole path — from the first product online to today's order.

The first call is free The store is 100% yours We invoice in EUR
In short

What does Sell Easy Europe do?

Sell Easy Europe is a Shopify agency for online stores in the European Union. Our team of 7 specialists in Romania builds your Shopify store and runs your Google Ads — Shopping, Performance Max and Search — so one team answers for your sales. We work remotely in English and invoice in EUR. Store builds start from €950 + VAT.

50+
Shopify stores launched
11,000+EUR
ad budget we manage in Google Ads every month
7
specialists: development, design, Google Ads, SEO
2020
the year we started building online stores
Shopify Partner Specialists with personal Google Ads certifications EU company, VAT-registered, EUR invoices
Andrei Alexandru, founder of Sell Easy
Andrei AlexandruFounder · Sell Easy
Who runs Sell Easy

I’m Andrei Alexandru. You deal with me directly.

I run Sell Easy and lead our team of 7 specialists in design, development, Google Ads and content. I review every plan personally before it goes out, and I stay your point of contact for the whole project — on WhatsApp, by email or on a call, with no call centre in between.

  • A registered company in Ploiești, Romania (EU), VAT number RO44749026.
  • A written contract, public prices, and every account stays in your name.
  • At most 5 new projects a month, so each one gets proper attention.
Why an EU team from Romania

Why hire a Shopify agency from Romania if you sell in Western Europe?

Because you get a team that works under the same EU single-market rules as you, in a time zone close to yours, with invoices in EUR and rates set on a Romanian cost base. Romania is an EU member state, so your contract is with an EU company and payments move as they would with any supplier inside the Union.

Same EU market rules

We build stores with the rules you already work under in mind. Cookie consent and Google Consent Mode are set up so tracking waits for the visitor's choice. In Shopify's tax settings we account for prices shown with or without VAT and, if you sell to consumers in other member states, for the EU One-Stop Shop (OSS).

We are not lawyers or tax advisers. Your legal texts and VAT decisions stay with your lawyer or accountant; we implement in the store what they confirm.

Your working hours, almost exactly

Romania is one hour ahead of Brussels, Amsterdam, Luxembourg, Paris, Berlin and Vienna, all year round. Our working day overlaps with yours, so calls fit into your office hours, not into your evening.

Reviews and approvals follow a rhythm you already know: a short call when a decision needs one, email and WhatsApp for everything else.

Invoices in EUR

The company behind Sell Easy is VAT-registered in Romania (RO44749026) and invoices in EUR or RON.

How VAT applies to a cross-border service between two EU businesses is something your accountant confirms; we issue the invoice accordingly.

Competitive pricing for the quality

Our rates are set on a Romanian cost base, while the work follows the standards of any serious Shopify project: a clean theme, correct product data and tracking that records real orders.

We don't quote market averages we can't source. The honest test is simple: put our proposal next to a local quote and compare it line by line.

Where we work

Do you work with Shopify merchants in Belgium, the Netherlands and Luxembourg?

Yes. We work remotely with merchants across the European Union, and Belgium, the Netherlands and Luxembourg are part of our service area — from Brussels, Antwerp and Ghent to Amsterdam, Rotterdam, The Hague, Utrecht and Luxembourg. We have no local offices there: calls happen online, and files and approvals move by email and WhatsApp.

Whether you searched for a Shopify expert in Belgium, a Shopify agency in België or Nederland, or an agence Shopify in Luxembourg, the offer is the same: one team for the store and the Google Ads, in English, with invoices in EUR. We also have pages in your language for Germany and Austria, France, the Netherlands and Belgium, Italy, Spain, Sweden, Ireland, Switzerland and the United Kingdom; other EU member states are served the same way.

Which languages do we work in?

We work in English: calls, proposals, reports and the project itself. By email and WhatsApp we can also communicate in French, German, Italian and Spanish, which helps when someone on your team prefers their own language.

Belgium Brussels · Antwerp · Ghent Netherlands Amsterdam · Rotterdam · The Hague · Utrecht Luxembourg Luxembourg Germany remote Austria remote France remote

Service area, not local offices. Other EU countries: ask us.

Services

What does a Shopify and Google Ads agency do for your store?

It builds the store and brings buyers into it. Two main pillars, the store and the ads, plus the work that keeps both standing: migration, SEO and maintenance.

Pillar 1 · Shopify

Shopify store build

A store built on your brand, ready to take payments, handle orders and sell in the markets you choose from day one.

  • A fast Shopify theme included and adapted to your brand; a fully custom theme on quote
  • Payments, shipping zones, taxes and Shopify Markets set up for the countries you sell in
  • Products, collections and technical SEO done right at launch
from €950 + VATDetails (Romanian)
Pillar 2 · Google Ads

Google Ads for online stores

Campaigns built on the real margin of your products, not on clicks. We know what sells, because we know how the store is built.

  • Google Shopping, Performance Max and Search campaigns
  • Product feed from Shopify to Merchant Center, fixed until it runs clean
  • A monthly report in plain language: sales, cost per order, what we change next
€250–€500 / monthDetails (Romanian)

Migration to Shopify

From WooCommerce, PrestaShop or Magento, with products, customers and orders, plus page-by-page redirects to protect your Google rankings.

Guides in Romanian: WooCommerce · PrestaShop · Magento

on quote

SEO for online stores

Collection and product pages that show up in Google for searches with buying intent, plus the technical side that lets Google read the store properly.

SEO services (Romanian)

from €290 / month

Shopify maintenance

Changes, apps, updates and speed checks, so the store stays in shape after launch and you don't need a developer on call.

Shopify themes (Romanian)

from €280 / month
One team for store and ads

Why should one team run both your store and your ads?

Because sales depend on both. When one company builds the store and another runs the ads, each can blame the other: "the ads work, the store doesn't convert." With us there is no one to pass the blame to. We build the store with the ads in mind and run the ads knowing exactly how the store is built.

Comparison between a web agency, an ads agency and Sell Easy Europe
What your store getsWeb agencyAds agencySell Easy Europe
Shopify store built from scratch
Product feed ready for Google Shopping at launch
Google Ads campaigns managed every month
Fixes the store when the ads don't bring orders
One contact person for everything
✓ yes• rarely or at extra cost— no
How we work

How does a project work, from the first call to the first order?

In four steps, all of them remote. You see and approve each stage before we move to the next one.

  1. The call

    We learn what you sell, to whom, in which countries and with what margin. You leave with a clear estimate of cost and timeline.

    the first call is free
  2. We build the store

    Design, products, payments, shipping and taxes for your markets. We work in stages and you review each one.

    from 5 days to 4–6 weeks
  3. We launch the ads

    The product feed and order tracking are ready at launch, so campaigns start on correct data from day one.

    Shopping · Performance Max
  4. We grow it monthly

    We optimise the ads and the store by sales and margin, not clicks. You get a report you can actually read.

    monthly report
From our projects

What kind of problems do we fix for online stores?

The ones that cost money quietly. We don't publish client names, so here is what we found and what we changed instead.

Lighting store

Performance Max rebuilt around product margin

The budget went to products that sold but left little profit. We split the catalogue into groups by margin and demand and moved the budget towards the products that earn money.

Performance MaxMerchant Centermargin
Cleaning products store

Shipping made single items unprofitable

Delivery cost turned a product bought on its own into a loss-making order. We moved the ads to bundles and sets, where shipping is shared across several products.

Google Shoppingproduct feedbundles
For your store

Want a second opinion?

We look at your store and your Google Ads account and tell you what to fix, in the order in which it costs you money.

Ask for a second opinion
Ecommerce SEO

Ecommerce SEO for stores selling across Europe

Selling in more than one country multiplies the ways a store can confuse Google: language versions without hreflang, the same product under three URLs, country pages that duplicate each other. That is where we start, before any content work.

  • Language and country versions declared properly, so the right page shows in the right market.
  • Duplicate and near-duplicate pages resolved, including filters and variant URLs.
  • Collections and product pages rewritten for the buying searches of each market.
  • Search Console and Bing Webmaster Tools set up per market, so the numbers are comparable.

Ecommerce SEO starts at €290 per month, on top of or instead of ads, depending on what your store needs. The first review is free; a detailed technical audit is separate, paid work. Content in a local language is drafted and approved with you before it goes live. We don’t promise rankings — Google decides those.

Pricing

How much does it cost to work with us?

A Shopify store build starts from €950 + VAT, and monthly services start from €250. The final price depends on the project, but you know the starting point before we begin. Prices are listed in euros and we invoice in EUR.

Shopify store build
Design on your brand, products, payments, shipping, taxes and technical SEO. Timeline: from 5 days to 4–6 weeks.
from €950one-time
Google Ads management
Management fee, excluding ad spend. Above €3,000 of monthly ad spend, the fee is 3% of spend.
€250–€500per month
SEO for online stores
Optimised collections and products, content and the technical side.
from €290per month
Shopify maintenance
Changes, updates, apps and regular checks.
from €280per month
Migration to Shopify
Products, customers, orders and redirects for Google, from WooCommerce, PrestaShop or Magento.
on quoteafter review

Prices exclude VAT. We invoice in EUR. The Shopify subscription and your ad budget are paid separately, directly to Shopify and Google.

Frequently asked questions

What EU merchants ask before they start.

Can't find your answer? Write to us on WhatsApp at +40 785 735 820 or read the eCommerce glossary.

Do you work with Shopify stores outside Romania?

Yes. Sell Easy Europe works remotely with merchants across the European Union, including Belgium, the Netherlands, Luxembourg, Germany, Austria and France. Calls happen online, and we invoice in EUR.

How much does a Shopify store build cost?

A Shopify store built by us starts from €950 + VAT. The final price depends on the number of products, the design and the integrations. The Shopify subscription is paid separately, directly to Shopify; check the current plans on shopify.com.

How long does it take to build the store?

We work in stages, and the timeline depends on complexity: from 5 days for a simple store to 4–6 weeks for a store with many products, a custom design and integrations.

How much does Google Ads management cost?

Management costs between €250 and €500 per month, excluding the ad budget. Above €3,000 of monthly ad spend, the fee is 3% of spend. The ad budget itself is paid directly to Google.

Can you invoice my company in EUR?

Yes. We are a VAT-registered company in Romania, an EU member state, and we invoice in EUR. How VAT applies to a service between two EU businesses is best confirmed with your accountant.

In which languages can we work together?

We work in English. By email and WhatsApp we can also communicate in French, German, Italian and Spanish.

Can you move my current store to Shopify?

Yes. We migrate stores from WooCommerce, PrestaShop and Magento, with products, customers and orders, and we protect your Google rankings with page-by-page redirects. Migration is quoted after we review your store.

Who owns the store after launch?

You do, 100%: the Shopify account, the domain and the customer data are in your company's name.

Do you also work with stores in Switzerland or the UK?

Yes. The United Kingdom and Switzerland each have their own page, covering local VAT, customs and payment methods. The way we work is the same as for clients in the EU.

Do you offer ecommerce SEO as well as Google Ads?

Yes, from €290 per month. For stores selling in several countries we start with the technical side — language versions, duplicates, speed — then rewrite the pages that sell in each market. We don’t promise positions.

Sell Easy Let's start

Tell us what you sell. We'll show you how to sell more.

A short, free call. You leave with a clear estimate of cost and timeline, even if we don't end up working together.

Your free plan, within 24 hours:

  • how many people search Google for what you sell, in your country, and what a click costs;
  • a 29-point check of your store, if you already have one;
  • 3 fixed, written price options to choose from.

No obligation. The 24 hours run on working days only, and I check every plan personally before it goes out. The team takes on at most 5 new projects a month. Andrei Alexandru, founder

Prefer to talk? WhatsApp or +40 785 735 820.

In the contract: the store, the domain and the ad accounts are in your name · projects are paid 50% at the start and 50% at launch · ads and maintenance can be cancelled month to month, with no exit fee.

A real result, from a client’s account: the cost per order from Google fell from 802 RON (≈ €160, April) to 149 RON (≈ €30, 1–22 September 2026).