We build Shopify stores and bring buyers to them with Google Ads. The company is based in Ploiești, Romania, and we work remotely with merchants across the European Union.
I am Andrei Alexandru and I run Sell Easy. I coordinate our team of 7 Shopify and Google Ads specialists and I am personally responsible for every project, from the proposal to the results.
Sell Easy Europe is a team of 7 specialists that builds Shopify stores and brings them buyers with Google Ads. We have worked in e-commerce since 2020 and have launched more than 50 Shopify stores. The company behind us is based in Ploiești, Romania (VAT RO44749026) and works remotely with merchants across the EU.
Because we saw it too often: a store loses money when one company builds the website and another runs the ads. Each does its own part, and nobody answers for sales.
A store doesn't sell just because it looks good or has an ad budget. It sells when products, prices, shipping, pages and campaigns are planned together, so we keep both crafts under one roof.
Stores went live without a product feed fit for Google Shopping or correct order tracking. The problems surfaced only once the ads started, and part of the budget went to campaigns that could not learn from real orders.
When sales didn't come, the ads agency blamed the store and the web agency blamed the ads. The merchant paid two invoices and was left without an answer or a plan.
We brought the people who build the store and the people who run the ads into the same team. The store is planned for Google Ads from the start, and when a campaign doesn't bring orders, we fix the store too, not just the ad.
See how we workIt means deciding by margin and by the real cost of an order, not by clicks. We don't publish client names, but here is what we found and what we changed.
The budget went to products that sold but left too little profit. We split the catalogue into groups by margin and demand and moved the budget towards the products that earn money.
When a product was bought on its own, the delivery cost ate the whole profit. We moved the ads to bundles and sets, where shipping is shared across several products in the same order.
We look at your store and your Google Ads account and tell you what to fix, in the order in which it costs you money.
Ask for a second opinionSeven specialists, each with a clear role. Not a freelancer who does everything, and not three companies that don't talk to each other.
Starts from what you sell, to whom and at what margin. Decides what we build first and what ad budget makes sense, and gives you the cost and timeline estimate before we begin.
Price calculator (Romanian)Adapts the fast Shopify theme included with every store build to your brand, or designs a fully custom theme on quote. Focuses on what drives sales: mobile, the product page and the cart.
Shopify themes (Romanian)Writes the theme code: custom sections, filters, special pages and everything the visual editor can't do. Migrations from WooCommerce, PrestaShop or Magento are handled here too.
Shopify store builds (Romanian)Connects the store to invoicing, couriers and payment providers such as Stripe, then automates the tasks that repeat.
Invoicing integrations (Romanian)Builds and manages Google Shopping, Performance Max and Search campaigns on the real margin of your products. The specialists in this role hold personal Google Ads certifications.
Google Ads for stores (Romanian)Organises collections, content and the technical side for searches with buying intent, and sets up tracking so we know what brings orders and what only spends budget.
SEO for stores (Romanian)Answers after launch, on WhatsApp and by email: a change, an app that stopped working, a question about running the store. For ongoing work there is maintenance, from €280 per month.
Prices for EU clientsYou don't coordinate seven people. You talk to one contact person who knows where the project stands and brings in the right specialist.
Book a callA few simple ones, which you hear on the first call: the price is clear from the start, the store stays yours, decisions follow sales and margin, and timelines are split into stages you can see.
Before we start, you know where the price begins and what it includes. For clients in the EU, a Shopify store build starts from €950; Google Ads management starts from €250 per month, SEO from €290 and maintenance from €280 per month. Prices exclude VAT, and the Shopify subscription and ad budget are paid directly to Shopify and Google. Details on our Shopify agency in Europe page.
The Shopify account, the domain and the customer data are in your company's name. The store never sits "with us": if we stop working together one day, you leave with everything you have built. Still at the planning stage? Start with our Shopify setup guide.
We don't report clicks to look good. We track orders, cost per order and product margin, and the monthly report tells you in plain language what sold, what it cost and what we change next month. Terms such as ROAS or AOV are explained in the eCommerce glossary.
You work with a VAT-registered company in Romania, an EU member state, with invoices in EUR or RON. How VAT applies to a cross-border service between two EU businesses is best confirmed with your accountant; we invoice accordingly. The contract rules are in our terms and conditions.
We work in English: calls, proposals, reports and the project itself. By email and WhatsApp we can also write in French, German, Italian and Spanish. When something needs a longer discussion, you can book a call.
A simple store can be ready in as little as 5 days, while one with many products, a custom design and integrations takes 4–6 weeks. We work in stages and you review each one before we move on. Moving an existing store to Shopify is quoted after we review it, for example a PrestaShop migration (Romanian).
We are Shopify and online marketing experts. We have sold online ourselves, so we understand every step of a store, from the product to the delivered order. That is why, when we build a store or a campaign, we look at the whole path your customer takes. In Romania we work as Sell Easy Romania, and with merchants across the EU as Sell Easy Europe.
Sell Easy Europe is the brand of a company based in Ploiești, Prahova County, Romania (VAT RO44749026). These are the details we invoice with and where you can reach us.
How we handle personal data: privacy policy. This page in Romanian: About us (Romanian).
Can't find your answer? Write to us on WhatsApp at +40 785 735 820.
The company is based in Ploiești, Prahova County, Romania. We work remotely with merchants across the European Union, and we talk by phone, WhatsApp, email or in a scheduled call.
Yes. Every stage of a project can be done online, wherever your company is in the EU: the first call, access to your Shopify account, the review of each stage and the invoicing.
Write to us on WhatsApp at +40 785 735 820 or book a call. The first call is free: we learn what you sell, to whom and at what margin, then you get a proposal with what we do, how long it takes and what it costs.
We work in English. By email and WhatsApp we can also communicate in French, German, Italian and Spanish. Invoices are issued in EUR.
You do, 100%. The Shopify account, the domain and the customer data are in your company's name. You pay the Shopify subscription directly to Shopify.
Because we are Shopify and online marketing experts, and your store and your ads stay with one team. We have sold online ourselves, so we understand every step of a store, from the product to the delivered order. We have worked in e-commerce since 2020 and have launched more than 50 Shopify stores.
Sell Easy is a Shopify Partner. The specialists who manage Google Ads campaigns hold personal Google Ads certifications.
Pages marked Romanian are written in Romanian; your browser can translate them.
Let's talk
The first call is free. You leave with a clear estimate of cost and timeline, even if we don't end up working together.