A shop that already sells locally
You have stock, customers and a reputation in your town, and the website is the part that never got finished. That is the easiest kind of store to make profitable, because demand already exists.
Shopify agency · for Irish online stores
Shopify agency for Ireland A store built for Irish shoppers and Irish rules.
We build Shopify stores and bring buyers in from Google. For Ireland that means a checkout Irish shoppers recognise, shipping and returns that make sense from an Irish warehouse, and the customs side handled properly when you sell into Great Britain.
Shopify Partner since 2020
50+ stores launched
No ranking promises
In short
What we do for online stores in Dublin and across Ireland
We build the store, set up payments, shipping and tax so they match how people in Ireland actually buy, and then bring traffic in — through ecommerce SEO, Google Ads, or both. A Shopify store starts at €950 excluding VAT, SEO at €290 a month, ads management at €250 a month. We are a team of seven, working in English, and everything we build stays in your company's name.
Who runs Sell Easy
I’m Andrei Alexandru. You deal with me directly.
I run Sell Easy and lead our team of 7 specialists in design, development, Google Ads and content. I review every plan personally before it goes out, and I stay your point of contact for the whole project — on WhatsApp, by email or on a call, with no call centre in between.
- A registered company in Ploiești, Romania (EU), VAT number RO44749026.
- A written contract, public prices, and every account stays in your name.
- At most 5 new projects a month, so each one gets proper attention.
Who this is for
The Irish businesses we work best with
A small market rewards focus. These are the three situations where we are genuinely useful — and one where we are not.
An Irish brand selling into the EU
One store, several markets, and a structure that does not confuse Google: language and country versions declared properly, one product under one address, prices and shipping per market.
A store stuck on an old platform
WooCommerce or Magento that costs more in maintenance than it returns. We move products, customers and orders, and redirect every old address so the rankings survive the move.
You want page one next month
Nobody can promise that, and the methods that claim to do it cause damage that costs more to repair. If you need orders next month, the honest answer is ads, not SEO.
Checkout
Payments and checkout for Irish shoppers
The checkout is where a store quietly loses money. In Ireland the winning combination is card-first with wallet payments, and a sensible fallback for people who do not trust a new shop yet.
What we set up
- Card payments with 3-D Secure configured so genuine orders are not blocked
- Apple Pay and Google Pay, because most of your traffic will be on a phone
- PayPal as the familiar option for first-time buyers
- A Revolut option where it fits your customers and your provider supports it
- Clear totals: price, shipping and VAT visible before the final click
What you decide
- Which fees per payment method you are willing to absorb
- Whether you offer free shipping over a threshold, and at what basket value
- Who handles refunds and how quickly
- Whether you sell in euro only, or in euro and sterling
We check what your payment provider actually supports for your business type before we quote, rather than discovering it halfway through the build.
Shipping and customs
Shipping from Ireland, and what changes when you sell into Britain
Domestic delivery is the easy part. The money is lost at the two edges: parcels to Great Britain, which now need customs paperwork, and returns, which most Irish stores explain far too late.
Domestic rates that make sense
Zones and weights set in Shopify, with An Post, DPD, GLS or UPS depending on what you ship and how often.
Great Britain treated as export
Customs information on products, an EORI number where needed, and checkout wording that says who pays duty and VAT. Northern Ireland follows its own rules, so we separate the two.
EU deliveries priced honestly
Per-country rates rather than one optimistic flat rate, so a Spanish order does not quietly cost you the margin.
Returns written down
Address, window and who pays, on a page of their own. Cautious buyers read it before they buy, not after.
On tax, we do what your accountant or Revenue tells you: we configure Shopify so the checkout charges the right rates and we document where every setting lives.
Ecommerce SEO
Ecommerce SEO for Ireland: national searches and Dublin searches
Ireland is a small search market, which cuts both ways: fewer searches, but far less competition than in Britain. A store with a clean technical base and pages written for buying searches can get further in Ireland than the same store would across the water.
National and product searches
- Technical first: indexing, duplicates from filters, redirects, speed on a phone
- Collections and product pages rewritten for the words buyers actually type
- Content that answers the questions you already get by email
- Internal links from guides to the pages that sell
Local searches around Dublin
- Google Business Profile filled in properly, with services and hours
- The same name, address and phone everywhere they appear
- A page per service or area where that genuinely applies
- Reviews, which only your customers can leave — we will not manufacture them
We also cover what people now call GEO: a clear answer at the top of each section, correct structured data, verifiable numbers, and the site verified in both Search Console and Bing Webmaster Tools, since Bing feeds the answers in Copilot. Nobody can promise you a place in a generated answer — what we can do is make sure there is no technical reason to skip you.
Google Ads
Google Ads in a market of five million
In a small market, a campaign learns slowly: fewer searches mean fewer conversions to learn from. Spreading a small budget across five campaign types is the most common way to waste it.
- The product feed comes first — Shopping and Performance Max are only as good as the titles, prices and availability in it
- Search campaigns on buying intent, not on every word that describes your range
- Conversion tracking proven before the budget goes up, so the algorithm optimises towards orders and not towards clicks
- Margin-aware bidding: the product that sells most is rarely the product that earns most
- If GB is part of your plan, it is a separate campaign with separate pricing and shipping messaging
Management is €250–500 a month excluding VAT; above €3,000 monthly budget the fee is 3% of spend. The ad budget goes directly to Google. If your budget is very small, we will usually tell you to fix the store and do SEO first — it is the cheaper way to start.
Pricing
What it costs, and what is paid separately.
All prices exclude VAT. You get a firm quote after we look at what you have.
Shopify store
Up to 100 products: design on your brand, payments, shipping zones, tax settings and technical SEO from day one.
from €950one-off
Large Shopify store
Over 100 products, integrations, multi-market setup and the full SEO groundwork.
from €3,500one-off
Premium theme with custom sections
Added to the store price when the standard layout is not enough.
+€260add-on
Ecommerce SEO
Technical work, collections and product pages, content, internal links and a monthly report from Search Console.
from €290per month
Google Ads management
Search, Shopping and Performance Max. Above €3,000 monthly budget the fee is 3% of spend.
€250–500per month
Shopify maintenance
Changes, app updates and regular checks after launch.
from €280per month
Paid separately, directly to the provider: your Shopify subscription, payment processing fees and the Google ad budget. Store builds are paid in two instalments, 50% at the start and 50% on handover.
Price calculator
Estimate your Shopify project in 30 seconds.
Pick what you need. You get an estimate in euro, excluding VAT, and can send it to us on WhatsApp in one tap.
How it works
From first message to launch
Four steps. The first two cost you nothing but a conversation.
The call
You tell us what you sell and to whom. We tell you what the store needs, what it costs and how long it takes.
The quote
Scope, price and date in writing. If it is not in the quote, it is not on the invoice.
The build
Store, products, payments, shipping, your legal pages and technical SEO. You see progress as it happens.
Launch and after
Test order, checks on a phone, accounts handed over in your name. Then SEO, ads or maintenance if you want them.
Frequently asked
Questions from Irish store owners.
Not answered here? Message us on WhatsApp at +40 785 735 820.
How much does an online shop cost in Ireland?
A Shopify store with up to 100 products starts at €950 excluding VAT, a larger store from €3,500. After launch you choose what you need: ecommerce SEO from €290 a month, Google Ads management €250–500 a month. The Shopify subscription, payment fees and ad budget are paid by you directly to those providers.
Which payment methods should an Irish store offer?
Cards first, with Apple Pay and Google Pay for phone checkout, and PayPal as the familiar fallback. Many Irish shoppers also expect a Revolut option, and bank transfer still matters for higher-value B2B orders. We set up the combination that fits your basket size and margin, rather than switching on everything and paying fees for options nobody uses.
Can you handle VAT and Revenue requirements?
We set up the tax settings in Shopify so the checkout charges the correct Irish rates, including the zero and reduced rates where they apply to your products. What rate applies to your goods, when you must register, and how invoices should look are questions for your accountant or for Revenue — we implement what they tell you and document where it is configured.
What changes when I sell into Great Britain?
Great Britain is outside the EU customs union, so shipments need customs paperwork, an EORI number and clear information on who pays duty and VAT. Northern Ireland follows different rules again. We set shipping zones and checkout wording so a British customer knows the total before paying, and we keep the Irish and GB experiences separate where they need to be.
Do you do SEO for Irish stores, or only for Dublin?
Both. Local searches around Dublin, Cork or Galway are worth winning if you also sell offline or serve an area, and they are usually the cheapest to win. Product and category searches work nationally. We start with the technical side and the pages that sell, then add content. From €290 a month, with no promises about positions.
How do you work with a client in Ireland from Romania?
In English, on WhatsApp, email and scheduled calls, in a close time zone. The work happens directly in your Shopify account, which stays in your company's name. We have been a Shopify Partner since 2020 and have launched over 50 stores; we invoice from our company in Romania (VAT RO44749026).
Who owns the store, the domain and the customer data?
You do. The Shopify account, the .ie or .com domain, the payment provider and the customer data are all in your company's name. We work through invited access and hand it back when the work ends.
How long does a build take?
From five days for a simple store to four to six weeks for a larger project with many products and integrations. We only give you a date once we know how many products there are and who is writing the copy and supplying the photos.
What if I already have a store that is not performing?
Send us the address. We look at the technical state, the checkout, the speed on a phone and what you rank for, then tell you what to fix first and what it would cost. That first review is free and you get the findings whether or not you hire us.
Do you work with stores based in Dublin?
Yes, and with stores anywhere in Ireland. We work remotely, in English, and schedule calls on Irish time. A Dublin store gets the same setup as any other: euro payments, Irish couriers, VAT-ready invoicing and Google Ads aimed at Irish searches. The first call is free.
First step
Tell us about your store.
Send us the address of your shop, or what you plan to sell. The first call is free and you get an honest read — including the times when the honest answer is that the project is not worth it yet.